Social & Ads

Measurement & Reporting

Reach, engagement, lead quality and ROAS/CPA-focused monthly reports.

Overview

It's hard to grow without knowing where your budget goes and what it returns. We define clear metrics for every campaign and piece of content, and make your progress visible with clear monthly reports.

What we deliver

Tracking of reach, engagement, follower growth and content performance

Lead quality assessment

not just volume, but proximity to conversion

Analysis focused on ROAS (return on ad spend) and CPA (cost per acquisition)

A cross-platform monthly report comparing Meta, Google and TikTok in one view

An action plan with budget and strategy recommendations for the following month

Highlights

How the process works

We start collecting data from the moment a campaign or piece of content goes live. At the end of each month we review the report together in a regular check-in, clarifying how each channel and campaign performed. That data feeds directly into next month's plan.

Who it's for

Any business that wants to track marketing spend with real numbers instead of a vague sense of activity, and wants budget decisions grounded in data.

Engagement & deployment

Structured discovery, phased delivery, and production readiness so your organization can adopt with confidence.

Measurement & Reporting | Anacodia | Anacodia Software